Robert Revels / Retouching
Commercial Retouching · Compositing · Campaign & Packaging

Brand-accurate imagery, built to hold up at any size.

A Photoshop and compositing specialist for over twenty-five years, focused in recent years on high-end retouching for national food, beverage, product, and packaging brands. I turn raw studio captures into finished, on-brand campaign and retail imagery for print and screen.

Open Nature · Campaign

Advertising · web banners · headline composites

National advertising campaign for Open Nature — Greek yogurt positioned through unexpected food pairings. Hero food retouching, evolution banners built left-to-right for web placement, and finished campaign squares with typography and product lockup.

Open Nature burger campaign square After

Burger hero · campaign square

Hero burger retouched with full layer-by-layer separation — bun, egg, bacon, patty, lettuce — then typography and product lockup composited in.

Open Nature ice cream campaign square After

Ice cream hero · campaign square

Caramel swirl scoop with waffle cone, retouched and composited with matching typography and product lockup.

Beyond Meat · Beyond Burger

Foodservice packaging · plant-based

Foodservice wide-format packaging for the Beyond Burger 40-patty case — a national plant-based credential. Burger hero shot separately on a cutting board with on-set reviewer markup, isolated, and composited onto the brand-green pack.

Beyond Burger foodservice 40-patty pack — after Burger on cutting board with reviewer markup — before Before After

Beyond Burger · Foodservice · 40-patty / 10 lb

Wide-format industrial pack — burger hero shot on a cutting board with on-set reviewer markup isolating the patty, then retouched and assembled into the foodservice case with brand-green lockup, nutritional callouts, and barcode FPO.

Albertsons Overjoyed · Cupcakes

Drag the slider to compare before and after
Signature swirl — after Signature swirl — before Before After

Signature swirl

Raw capture composited into the brand world.

Gift styling — after Gift styling — before Before After

Gift styling

Satin ribbon and purple foil, finished on brand yellow.

Albertsons Overjoyed · Frosted Sugar Cookies

Direction · selection · final
Single hero
Single hero
Pair on prop · directed selects
Pair on prop · directed selects
Final package After

Frosted Sugar Cookies · Pink

Multiple hero candidates shot on rigs with reviewer markup — selected cookie cut out, retouched, and composited onto the Overjoyed pink package.

Selection A · marked
Selection A · marked
Selection B · marked
Selection B · marked
Final package After

Frosted Sugar Cookies · White

Two directed candidates with on-set markup — winning hero retouched and placed on the Overjoyed blue package.

Albertsons Overjoyed · Lady Fingers

Drag to compare before and after
Tiramisu hero — after Tiramisu hero — before Before After

Tiramisu hero

Raw studio capture finished on the Overjoyed purple package — color grade, sparkle treatment, and cleanup.

Albertsons Overjoyed · Ice Cream Cone Line

Line-level packaging · directed retouching across SKUs

Four SKUs in a single line — cones and bowls shot separately, scoops directed and approved per reviewer markup, then composited into brand packaging. Cone colors painted to match each SKU's palette.

Plain cone
Plain cone
Scoops · directed
Scoops · directed
Sprinkles · directed
Sprinkles · directed
Final package After

Jumbo Cake Cups

Standard cone, three-flavor scoop hero with chocolate sprinkles. Multiple takes reviewed and the cleaner hero selected for final.

Green cone · color treated
Green cone · color treated
Pink cone · color treated
Pink cone · color treated
Scoops · directed
Scoops · directed
Final package After

Rainbow Cups

Cones color-painted in post to match the rainbow brand world — green and pink — then paired with two contrasting scoop heroes on the purple package.

Waffle cone
Waffle cone
Chocolate scoop · directed
Chocolate scoop · directed
Final package After

Sugar Cones

Waffle cone with chocolate-dipped scoop, peanuts and candy garnish. Texture and gloss finished on the magenta package.

Waffle cone
Waffle cone
Scoops · directed
Scoops · directed
Sprinkles · directed
Sprinkles · directed
Final package After

Waffle Cones

Multiple sprinkle treatments reviewed and selected — strawberry-vanilla hero with cherry assembled on the yellow brand background.

Waffle bowl
Waffle bowl
Scoops · directed
Scoops · directed
Sprinkles · directed
Sprinkles · directed
Final package After

Waffle Bowls

Bowl format with three-scoop hero, caramel drip, and sprinkle direction. Approved take composited onto the teal package.

O Organics · Potstickers

Line packaging · two SKUs · directed retouching

Two SKUs in the O Organics potstickers line — chicken & vegetable on the orange package, vegetable on the green. Each hero shot multiple times and reviewed on set, with the chosen takes cut out, retouched, and composited into the brand world.

Chopstick hero · raw
Chopstick hero · raw
Directed · markup
Directed · markup
Chopstick · element
Chopstick · element
Plate hero · directed
Plate hero · directed
Final package After

O Organics Potstickers · Chicken & Vegetable

Chopstick hero and plate hero shot separately and directed on set — selected takes assembled with steam wisps, orange brand gradient, and USDA Organic lockup.

Chopstick hero · marked
Chopstick hero · marked
Plate hero · directed
Plate hero · directed
Final package After

O Organics Potstickers · Vegetable

Same composition language held across the line — chopstick hero and plate hero retouched and placed on the green vegetarian SKU.

O Organics · Waffles

Line packaging · two SKUs · directed retouching

Two SKUs in the O Organics waffles line — Blueberry on blue, Homestyle on red. Each hero involves multiple raw element shoots (waffles, berries, syrup pour) with on-set reviewer markup selecting specific berries, then assembled and color-graded onto the brand package.

Blueberries · directed markup
Blueberries · directed markup
Hero · donor working file
Hero · donor working file
Final package After

O Organics Blueberry Waffles

Waffles and blueberries shot separately on blue, with markup selecting specific berries. Approved selects retouched, syrup pour added, and composited onto the brand-blue carton with whole-grain lockup.

Berries · directed markup
Berries · directed markup
Hero · butter & syrup
Hero · butter & syrup
Final package After

O Organics Homestyle Waffles

Same line treatment on the red Homestyle SKU — strawberries and raspberries selected from a directed comp, hero waffle with butter pat and syrup retouched and composited onto the brand carton.

Signature Select · Syrup Line

Brand line · directed retouching · multi-size consistency

A national grocery syrup line — seven SKUs and multiple sizes, each holding the same brand language across food scenes, color treatments, and bottle dimensions. Includes rejected comps with on-set markup showing the art direction process.

Original 12oz
12 oz
Original 24oz
24 oz
Original 36oz
36 oz

Original Syrup · three sizes

Same hero scene held consistent across 12, 24, and 36 oz bottle dimensions.

Butter Syrup · directed scene — after Butter Syrup · directed scene — before Before After

Butter Syrup · directed scene

Reviewer rejected the initial waffle composition (X). Final scene rebuilt with new staging.

Lite Original Sugar Free · directed scene — after Lite Original Sugar Free · directed scene — before Before After

Lite Original Sugar Free · directed scene

Initial french toast composition rejected on set. Final hero reframed with strawberries.

Old Fashioned · directed scene — after Old Fashioned · directed scene — before Before After

Old Fashioned · directed scene

Molasses cookie comp considered then redirected to pancake hero with pecans and butter.

Light Corn Syrup · pecan pie — after Light Corn Syrup · pecan pie — before Before After

Light Corn Syrup · pecan pie

Pecan pie scene retouched and placed into full label dieline with copy and barcode FPO markers.

Maple 12.5oz
12.5 oz
Maple 32oz
32 oz dieline

Pure Grade A Maple Syrup · two sizes

Amber pancake-pour hero held across bottle face and unwrapped dieline.

Lite Original Syrup

Lite Original

Waffle and blueberry hero finished on the blue brand panel.

Signature Select · Vanilla Sundae Ice Cream Bars

Studio rig to retail carton
Bars on rig
Bars on rig
Stick element
Stick element
Stick element
Stick element
Final package After

12-count Carton · full dieline

Chocolate-coated bars and popsicle sticks shot separately on clamps and rigs, cut out, assembled, and composited across the full carton dieline.

Signature Select · Naan Bread

Multi-element assembly · directed retouching
Plain naan · element
Plain naan · element
Garlic naan · element
Garlic naan · element
Chicken wraps · hero
Chicken wraps · hero
Final package After

Garlic Naan

Plain and garlic naan shot separately on white, chicken wraps shot on board, assembled into the finished package scene.

Mini naan · element
Mini naan · element
Blue glass · prop
Blue glass · prop
Dal platter · directed
Dal platter · directed
Approved hero
Approved hero
Final package After

Mini Original Naan

Five separate elements composited into the finished sleeve with napkin and brand pattern.

Signature Select · Spring Rolls

Brand color exploration

Same hero shot, two brand-color directions. Props, sauce, mat, and chopsticks recolored in post to match each SKU's palette.

Spring Rolls V1 — after Spring Rolls V1 — before Before After

Vegetable · blue / orange palette

Mat and chopsticks color-treated to match the vegetarian green packaging.

Spring Rolls V5 — after Spring Rolls V5 — before Before After

Chicken · red palette

Same scene, sauce bowl and chopsticks recolored red for the chicken SKU.

What I do

Over twenty-five years in Photoshop and compositing, now specialized in finishing imagery for national food and product brands. The hard part isn't the cleanup — it's assembling separate elements into a single believable, on-brand frame that survives print and screen, and holding that look across a full product line or campaign.

  • Campaign retouchingHero food work, evolution banners, headline composites — final art ready for web, social, and OOH placement.
  • CompositingBuilding finals from multiple element shoots — product, garnish, set, packaging — into a single believable frame.
  • Packaging & dielinesCamera-ready imagery placed and proofed across full carton dielines, sleeves, and foodservice cases.
  • Line consistencyBrand-accurate color and composition held across full product lines and multiple package sizes.
  • Directed retouchingWorking from on-set markup, photographer direction, and brand-team revisions through to print-ready final.
  • TurnaroundAn AI-assisted pipeline for the grunt work, human judgment on every final — faster delivery, brand-safe output.

Have a campaign that needs finishing?

robert@robertrevels.com